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Social Media Effectiveness Survey: How are we Doing?

Green Social Media

Purdue’s Office of University Sustainability (OUS) has tied up with researchers at the Brian Lamb School of Communication to launch an online survey to gauge the effectiveness of its social media, and invites participation by students, staff, faculty, alumni, and interested community members.

The survey can be accessed at: https://purdue.qualtrics.com/SE/?SID=SV_5083UacBi3iobNb

Please take a few minutes to give the OUS your feedback, so that it may better reach out to the Purdue community and share sustainability-related news and views.

Purdue’s OUS reaches out to the campus community on a variety of social media platforms, including Facebook, Twitter, WordPress, Youtube, and Flickr. The office currently has around 450 followers on Facebook and 270 followers on Twitter. Its Youtube channel shares user-created and Purdue University videos related to sustainability, whereas pictures of campus sustainability events are shared on its Flickr stream. Longer student accounts and reflections are routinely featured on its WordPress blog.

Most recently, the OUS has used social media to promote Earth Day 2013 and the university’s Student Sustainability event. For more information, please contact us at sustainability@purdue.edu

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Discussion

2 thoughts on “Social Media Effectiveness Survey: How are we Doing?

  1. Social media tools allow you to engage your existing clients and employees too; they can become involved in the recruitment process passing on information to interested friends and colleagues. This again opens up a whole new network of potential business.

    Posted by social recruitment | May 7, 2013, 5:37 am
  2. Due to the variety of social media sites you will need to think carefully about which one you use; Twitter is a great way of getting your business recognised, follow relevant industries or people and they will hopefully follow you back and from there you can quickly build a “fan base”. A quick tweet about a vacancy could provide you with some prospective employees, especially if you ask your followers to “retweet”, this will open up your audience even more.

    Posted by social media for recruiting | May 7, 2013, 6:31 am

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